Law of Association:
When a new experience is associated (paired) with a familiar experience,
people will learn to respond the same way to the new experience as they
respond to the familiar experience.
Learning Theory: Some Definitions
Stimulus: anything in the world that can affect us.
Conditioning: the process of learning.
Response: a behavior we could do.

Unconditioned Stimulus (UCS): a stimulus that already produces a response, without learning.
Unconditioned Response (UCR): a response to an unconditioned stimulus,
we make this response without learning it.
Pavlov's dogs always saw the same assistant feed them meat.
For the dogs, the assistant became associated (paired) with meat.
Eventually the dogs started to drool when they saw the assistant.
This is Classical Conditioning: learning about something new by what it’s paired with in your environment.
Conditioned Stimulus (CS): The stimulus that has been paired with the unconditioned stimulus.
Conditioned Response (CR): The response to the conditioned stimulus.
Stimulus generalization: a stimulus that is similar to the conditioned
stimulus will produce the same conditioned response.
Phobia: intense fear of object or event.
Getting Rid of Phobias Using Classical Conditioning
Phobia: intense fear of object or event.
Little Albert learned to have a phobia about rats:
BANG! ----------------------> Crying (fear)
Unconditioned
Unconditioned
Stimulus
Response
BANG! ----------------------> Crying (fear)
Paired with Rat
Finally:
Rat ----------------------> Crying (fear)
Extinction: When a person is exposed to the Conditioned Stimulus (CS)
without the Unconditioned Stimulus it was originally paired with.
If the CS stops being paired with the UCS, eventually the CS won't
produce its Conditioned Response any more.
If Little Albert sees the rat (Conditioned Stimulus) and no longer hears the loud noise (Unconditioned Stimulus) any more, eventually Little Albert will stop crying and being afraid (Conditioned Response) when he sees the rat.
Extinction Therapy for Phobias:
1. Separate the Unconditioned Stimulus from the Conditioned Stimulus
2. Eventually The Conditioned Stimulus Won't Produce the Conditioned
Response.
Flooding:
Have the person with the phobia experience a very strong example of
the conditioned stimulus they have a phobia about, without allowing anything
bad to happen to them.
It's hard to get people to do flooding.
Systematic Desensitization:
Have the person with the phobia start with a weak example of the conditioned
stimulus, then relax. Then increase the strength of the conditioned stimulus.
Operant Conditioning:
Reinforcement: applying or removing a stimulus to make a behavior
more likely.
What helps punishment work?